A.   Marketer and Customer operate separately and are at odds with each other.

B.   All of these

C.   Marketing process is to study buying behavior, research customer need, create offer and influence purchase decision.

D.   Marketer is ACTIVE while customer is PASSIVE.

A.   Evaluate switching costs

B.   Establishing a clear contract

C.   Selecting a qualified principal

D.   Selecting a qualified agent

A.   Basically Coordinated, Control-Oriented, Reward-Oriented

B.   Actor Bond-Related, Network-Related, ARA Analysis

C.   Relationship-Oriented, Trust-Oriented, Commitment-Oriented

D.   Social-Exchange Theory, Principal Agent Theory, Transaction Cost Theory

A.   Clarifying who controls the contract.

B.   Defining operational elements in detail.

C.   Stating performance activities more clearly

D.   All of these

A.   Exchange costs

B.   Relationship costs

C.   Switching costs

D.   Transaction costs

A.   Determine which costs can be assigned to large transactions and which are uneccesary.

B.   Find a way to work with a partner that creates the most economically efficient transaction.

C.   Consideration only the minimum costs in making a decision to acquire goods or services.

D.   Find a solution that reduces costs the most.

A.   One party not having a need for the other.

B.   One party being a larger organization.

C.   One party having more money.

D.   A shift of dependence of one party on the other.

A.   Transactional costs

B.   Switching costs

C.   Relationship costs

D.   Competitive costs

A.   Social

B.   Economic

C.   All of these

D.   Technical

A.   a function of the number of alternatives and how differentiated the suppliers are from each other.

B.   a managerial approach to marketing based on the ideas that the buyer and seller operate independently.

C.   Where need uncertainty is high a buyer is likely to adopt ore protracted buying processes in order to help reduce the uncertainty.

D.   All of these