A.   Marketing process is to study buying behavior, research customer need, create offer and influence purchase decision.

B.   Marketer and Customer operate separately and are at odds with each other.

C.   All of these

D.   Marketer is ACTIVE while customer is PASSIVE.

A.   Evaluate switching costs

B.   Establishing a clear contract

C.   Selecting a qualified agent

D.   Selecting a qualified principal

A.   Relationship-Oriented, Trust-Oriented, Commitment-Oriented

B.   Actor Bond-Related, Network-Related, ARA Analysis

C.   Social-Exchange Theory, Principal Agent Theory, Transaction Cost Theory

D.   Basically Coordinated, Control-Oriented, Reward-Oriented

A.   Defining operational elements in detail.

B.   Clarifying who controls the contract.

C.   All of these

D.   Stating performance activities more clearly

A.   Relationship costs

B.   Transaction costs

C.   Exchange costs

D.   Switching costs

A.   Find a solution that reduces costs the most.

B.   Determine which costs can be assigned to large transactions and which are uneccesary.

C.   Find a way to work with a partner that creates the most economically efficient transaction.

D.   Consideration only the minimum costs in making a decision to acquire goods or services.

A.   One party having more money.

B.   A shift of dependence of one party on the other.

C.   One party not having a need for the other.

D.   One party being a larger organization.

A.   Competitive costs

B.   Transactional costs

C.   Switching costs

D.   Relationship costs

A.   All of these

B.   Social

C.   Economic

D.   Technical

A.   a managerial approach to marketing based on the ideas that the buyer and seller operate independently.

B.   Where need uncertainty is high a buyer is likely to adopt ore protracted buying processes in order to help reduce the uncertainty.

C.   All of these

D.   a function of the number of alternatives and how differentiated the suppliers are from each other.