Management 4930 - Selected Topics in Management » Fall 2019 » Quiz 6

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Question #1
A social bookmarking site allows users to:
A.   store photographs online.
B.   chat online.
C.   store videos online.
D.   make online payments.
E.   store links online.
Question #2
Which of the following statements is NOT true about social networking?
A.   Profiles on social network are limited to people.
B.   Social networking uses the tools of the Internet.
C.   Social networks allow users to create personal profiles.
D.   In the case of social networking it is unnecessary to have met someone in order to connect with them.
E.   Social networking refers to the forming and substantiating of online communities.
Question #3
Entertainment created and spread via social media increases brand_____.
A.   equity
B.   touch points
C.   dilution
D.   life cycle
E.   evolution
Question #4
A blog is a Web site where posts are typically displayed in _____.
A.   reverse chronological order
B.   the order of the size (word count)
C.   chronological order
D.   reverse alphabetical order
E.   alphabetical order
Question #5
A notification of other blogs linking to a post, often displayed below the blog post is known as _____.
A.   tag
B.   blogroll
C.   TrackBack
D.   blogosphere
E.   archive
Question #6
_____ is a form of blogging that allows a user to publish short text updates, usually limited to two hundred characters.
A.   Podcast
B.   Microblog
C.   Blogroll
D.   TrackBack
E.   RSS feed
Question #7
Which of the following services is provided by YouTube?
A.   social networking
B.   blogging
C.   e-mail
D.   Instant messaging
E.   uploading and sharing videos
Question #8
Which of the following statements is NOT true about a blog?
A.   A blog is a regularly updated journal published on the web.
B.   A blog can be written by one person or by a group of people.
C.   Blogs range from the personal to the political and everything in between.
D.   Blog posts are typically displayed in the order of the size of the blog.
E.   Blogs can contain images, videos, audio, or any combination of these.
Question #9
Content sharers are content consumers who _____.
A.   distort the marketing message
B.   ignore the marketing message
C.   pass on the marketing message
D.   destroy the marketing message
E.   act as per the marketing message
Question #10
A _____ can be defined as a regularly updated journal published on the web.
A.   pop-up
B.   blog
C.   header tag
D.   banner
E.   domain name
Question #11
Social media _____.
A.   aids in targeted advertising
B.   increases the price of a product
C.   increases the cost of advertising
D.   shortens the life cycle of a product
E.   reduces the reach of the advertisement
Question #12
_____ started as audio blogs.
A.   RSS feed
B.   Microblogs
C.   Podcasts
D.   Social networking
E.   Vlogs
Question #13
Which of the following statements is true about podcasts?
A.   You must have an iPod to listen to podcasts
B.   Podcasts can be used to watch a photo anytime and anywhere
C.   Podcasts started as a Web site for uploading videos
D.   Podcasts are usually free
E.   Podcasts can not be distributed with the help of RSS feeds
Question #14
The purpose of a network includes which of the following?:
A.   Staff development network
B.   Allignment network
C.   Operational network
D.   Communication network
Question #15
A network which indicates who goes to whom to engage in dialogue that helps people solve problems at work is called:
A.   Problem-solving network
B.   Communication network
C.   Social capital
D.   Information network
Question #16
In innovation networks, those who prefer to come up with ideas believe that asking the right questions is more important than having the right answers are called:
A.   Researchers
B.   Producers
C.   Idea generators
D.   Experts
Question #17
A network of kindred spirits outside your organization who can help you with personal achievement is called:
A.   Tactical network
B.   Operational network
C.   Personal network
D.   Strategic network
Question #18
In the POLC framework, social networks are a key ingredient in the component:
A.   Controlling
B.   Organizing
C.   Planning
D.   Leading
Question #19
A network which shows who goes to whom for advice on work-related matters, such as filling out a form or answering a customer's question is:
A.   Information
B.   Problem-solving
C.   Communication
D.   Social
Question #20
Ethical decision making guidelines includes which of the following?:
A.   Consider alternatives
B.   Consider the values of the corporation
C.   Consider implications for key personnel only.
D.   Establish consensus
Question #21
Research shows that employees can realize their innovations and make them catch on more quickly if they are:
A.   Non-networked employees
B.   Networked employees
C.   Creative and intelligent
D.   None of the above
Question #22
A network of people outside your control who will enable you to reach key organizational objectives is called:
A.   Strategic network
B.   Operational network
C.   Tactical network
D.   Personal network
Question #23
Steps in the innovation network process include which of the following?:
A.   Support and govern
B.   Control
C.   Revise
D.   Disengage
Question #24
A strategic network involves:
A.   Lateral and vertical ties to stakeholders inside and outside of the firm
B.   People you need to accomplish your assigned, routine tasks
C.   Kindred spirits outside your organization who can help you with personal advancement
D.   Coaches and mentors
Question #25
Specific ways that managers might manage SNA related ethical concerns include which of the following?:
A.   Ensure program approval from top management
B.   Limit disclosure to need-to-know basis
C.   Anonymity and opt-out options
D.   Policies and procedures documents

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