Management 4930 - Selected Topics in Management » Fall 2019 » Quiz 6
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Question #1
A social bookmarking site allows users to:
A.
store links online.
B.
store videos online.
C.
make online payments.
D.
chat online.
E.
store photographs online.
Question #2
Which of the following statements is NOT true about social networking?
A.
Social networking refers to the forming and substantiating of online communities.
B.
Profiles on social network are limited to people.
C.
Social networking uses the tools of the Internet.
D.
Social networks allow users to create personal profiles.
E.
In the case of social networking it is unnecessary to have met someone in order to connect with them.
Question #3
Entertainment created and spread via social media increases brand_____.
A.
evolution
B.
dilution
C.
touch points
D.
equity
E.
life cycle
Question #4
A blog is a Web site where posts are typically displayed in _____.
A.
chronological order
B.
the order of the size (word count)
C.
reverse alphabetical order
D.
alphabetical order
E.
reverse chronological order
Question #5
A notification of other blogs linking to a post, often displayed below the blog post is known as _____.
A.
blogosphere
B.
blogroll
C.
TrackBack
D.
tag
E.
archive
Question #6
_____ is a form of blogging that allows a user to publish short text updates, usually limited to two hundred characters.
A.
Blogroll
B.
TrackBack
C.
Podcast
D.
Microblog
E.
RSS feed
Question #7
Which of the following services is provided by YouTube?
A.
uploading and sharing videos
B.
e-mail
C.
social networking
D.
blogging
E.
Instant messaging
Question #8
Which of the following statements is NOT true about a blog?
A.
Blogs can contain images, videos, audio, or any combination of these.
B.
A blog is a regularly updated journal published on the web.
C.
Blogs range from the personal to the political and everything in between.
D.
A blog can be written by one person or by a group of people.
E.
Blog posts are typically displayed in the order of the size of the blog.
Question #9
Content sharers are content consumers who _____.
A.
ignore the marketing message
B.
act as per the marketing message
C.
destroy the marketing message
D.
distort the marketing message
E.
pass on the marketing message
Question #10
A _____ can be defined as a regularly updated journal published on the web.
A.
pop-up
B.
banner
C.
blog
D.
header tag
E.
domain name
Question #11
Social media _____.
A.
shortens the life cycle of a product
B.
increases the price of a product
C.
reduces the reach of the advertisement
D.
aids in targeted advertising
E.
increases the cost of advertising
Question #12
_____ started as audio blogs.
A.
Microblogs
B.
Social networking
C.
Vlogs
D.
RSS feed
E.
Podcasts
Question #13
Which of the following statements is true about podcasts?
A.
Podcasts can not be distributed with the help of RSS feeds
B.
Podcasts are usually free
C.
Podcasts can be used to watch a photo anytime and anywhere
D.
Podcasts started as a Web site for uploading videos
E.
You must have an iPod to listen to podcasts
Question #14
The purpose of a network includes which of the following?:
A.
Staff development network
B.
Communication network
C.
Operational network
D.
Allignment network
Question #15
A network which indicates who goes to whom to engage in dialogue that helps people solve problems at work is called:
A.
Communication network
B.
Information network
C.
Social capital
D.
Problem-solving network
Question #16
In innovation networks, those who prefer to come up with ideas believe that asking the right questions is more important than having the right answers are called:
A.
Producers
B.
Researchers
C.
Experts
D.
Idea generators
Question #17
A network of kindred spirits outside your organization who can help you with personal achievement is called:
A.
Strategic network
B.
Tactical network
C.
Operational network
D.
Personal network
Question #18
In the POLC framework, social networks are a key ingredient in the component:
A.
Controlling
B.
Organizing
C.
Leading
D.
Planning
Question #19
A network which shows who goes to whom for advice on work-related matters, such as filling out a form or answering a customer's question is:
A.
Problem-solving
B.
Communication
C.
Social
D.
Information
Question #20
Ethical decision making guidelines includes which of the following?:
A.
Establish consensus
B.
Consider the values of the corporation
C.
Consider implications for key personnel only.
D.
Consider alternatives
Question #21
Research shows that employees can realize their innovations and make them catch on more quickly if they are:
A.
Networked employees
B.
Non-networked employees
C.
Creative and intelligent
D.
None of the above
Question #22
A network of people outside your control who will enable you to reach key organizational objectives is called:
A.
Personal network
B.
Tactical network
C.
Operational network
D.
Strategic network
Question #23
Steps in the innovation network process include which of the following?:
A.
Disengage
B.
Support and govern
C.
Control
D.
Revise
Question #24
A strategic network involves:
A.
Coaches and mentors
B.
Kindred spirits outside your organization who can help you with personal advancement
C.
People you need to accomplish your assigned, routine tasks
D.
Lateral and vertical ties to stakeholders inside and outside of the firm
Question #25
Specific ways that managers might manage SNA related ethical concerns include which of the following?:
A.
Policies and procedures documents
B.
Limit disclosure to need-to-know basis
C.
Anonymity and opt-out options
D.
Ensure program approval from top management
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