Management 4930 - Selected Topics in Management » Fall 2019 » Quiz 6
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Question #1
A social bookmarking site allows users to:
A.
store links online.
B.
store videos online.
C.
chat online.
D.
store photographs online.
E.
make online payments.
Question #2
Which of the following statements is NOT true about social networking?
A.
In the case of social networking it is unnecessary to have met someone in order to connect with them.
B.
Social networking refers to the forming and substantiating of online communities.
C.
Profiles on social network are limited to people.
D.
Social networks allow users to create personal profiles.
E.
Social networking uses the tools of the Internet.
Question #3
Entertainment created and spread via social media increases brand_____.
A.
equity
B.
evolution
C.
dilution
D.
life cycle
E.
touch points
Question #4
A blog is a Web site where posts are typically displayed in _____.
A.
alphabetical order
B.
reverse alphabetical order
C.
reverse chronological order
D.
the order of the size (word count)
E.
chronological order
Question #5
A notification of other blogs linking to a post, often displayed below the blog post is known as _____.
A.
archive
B.
tag
C.
blogosphere
D.
blogroll
E.
TrackBack
Question #6
_____ is a form of blogging that allows a user to publish short text updates, usually limited to two hundred characters.
A.
RSS feed
B.
TrackBack
C.
Blogroll
D.
Podcast
E.
Microblog
Question #7
Which of the following services is provided by YouTube?
A.
e-mail
B.
uploading and sharing videos
C.
Instant messaging
D.
blogging
E.
social networking
Question #8
Which of the following statements is NOT true about a blog?
A.
Blogs can contain images, videos, audio, or any combination of these.
B.
Blogs range from the personal to the political and everything in between.
C.
A blog is a regularly updated journal published on the web.
D.
A blog can be written by one person or by a group of people.
E.
Blog posts are typically displayed in the order of the size of the blog.
Question #9
Content sharers are content consumers who _____.
A.
pass on the marketing message
B.
act as per the marketing message
C.
destroy the marketing message
D.
ignore the marketing message
E.
distort the marketing message
Question #10
A _____ can be defined as a regularly updated journal published on the web.
A.
blog
B.
pop-up
C.
banner
D.
domain name
E.
header tag
Question #11
Social media _____.
A.
shortens the life cycle of a product
B.
aids in targeted advertising
C.
increases the cost of advertising
D.
reduces the reach of the advertisement
E.
increases the price of a product
Question #12
_____ started as audio blogs.
A.
Podcasts
B.
Vlogs
C.
Microblogs
D.
RSS feed
E.
Social networking
Question #13
Which of the following statements is true about podcasts?
A.
You must have an iPod to listen to podcasts
B.
Podcasts are usually free
C.
Podcasts can be used to watch a photo anytime and anywhere
D.
Podcasts started as a Web site for uploading videos
E.
Podcasts can not be distributed with the help of RSS feeds
Question #14
The purpose of a network includes which of the following?:
A.
Communication network
B.
Operational network
C.
Allignment network
D.
Staff development network
Question #15
A network which indicates who goes to whom to engage in dialogue that helps people solve problems at work is called:
A.
Information network
B.
Social capital
C.
Problem-solving network
D.
Communication network
Question #16
In innovation networks, those who prefer to come up with ideas believe that asking the right questions is more important than having the right answers are called:
A.
Idea generators
B.
Experts
C.
Producers
D.
Researchers
Question #17
A network of kindred spirits outside your organization who can help you with personal achievement is called:
A.
Personal network
B.
Tactical network
C.
Operational network
D.
Strategic network
Question #18
In the POLC framework, social networks are a key ingredient in the component:
A.
Controlling
B.
Planning
C.
Organizing
D.
Leading
Question #19
A network which shows who goes to whom for advice on work-related matters, such as filling out a form or answering a customer's question is:
A.
Communication
B.
Information
C.
Social
D.
Problem-solving
Question #20
Ethical decision making guidelines includes which of the following?:
A.
Consider alternatives
B.
Consider the values of the corporation
C.
Consider implications for key personnel only.
D.
Establish consensus
Question #21
Research shows that employees can realize their innovations and make them catch on more quickly if they are:
A.
Non-networked employees
B.
Networked employees
C.
Creative and intelligent
D.
None of the above
Question #22
A network of people outside your control who will enable you to reach key organizational objectives is called:
A.
Operational network
B.
Personal network
C.
Strategic network
D.
Tactical network
Question #23
Steps in the innovation network process include which of the following?:
A.
Support and govern
B.
Disengage
C.
Revise
D.
Control
Question #24
A strategic network involves:
A.
Coaches and mentors
B.
People you need to accomplish your assigned, routine tasks
C.
Kindred spirits outside your organization who can help you with personal advancement
D.
Lateral and vertical ties to stakeholders inside and outside of the firm
Question #25
Specific ways that managers might manage SNA related ethical concerns include which of the following?:
A.
Policies and procedures documents
B.
Anonymity and opt-out options
C.
Limit disclosure to need-to-know basis
D.
Ensure program approval from top management
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