Management 4930 - Selected Topics in Management » Fall 2019 » Quiz 6
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Question #1
A social bookmarking site allows users to:
A.
store videos online.
B.
chat online.
C.
store links online.
D.
store photographs online.
E.
make online payments.
Question #2
Which of the following statements is NOT true about social networking?
A.
Social networking uses the tools of the Internet.
B.
Social networks allow users to create personal profiles.
C.
In the case of social networking it is unnecessary to have met someone in order to connect with them.
D.
Social networking refers to the forming and substantiating of online communities.
E.
Profiles on social network are limited to people.
Question #3
Entertainment created and spread via social media increases brand_____.
A.
equity
B.
dilution
C.
evolution
D.
life cycle
E.
touch points
Question #4
A blog is a Web site where posts are typically displayed in _____.
A.
chronological order
B.
the order of the size (word count)
C.
reverse alphabetical order
D.
reverse chronological order
E.
alphabetical order
Question #5
A notification of other blogs linking to a post, often displayed below the blog post is known as _____.
A.
archive
B.
blogosphere
C.
tag
D.
blogroll
E.
TrackBack
Question #6
_____ is a form of blogging that allows a user to publish short text updates, usually limited to two hundred characters.
A.
RSS feed
B.
Podcast
C.
TrackBack
D.
Blogroll
E.
Microblog
Question #7
Which of the following services is provided by YouTube?
A.
Instant messaging
B.
uploading and sharing videos
C.
blogging
D.
e-mail
E.
social networking
Question #8
Which of the following statements is NOT true about a blog?
A.
A blog is a regularly updated journal published on the web.
B.
Blog posts are typically displayed in the order of the size of the blog.
C.
A blog can be written by one person or by a group of people.
D.
Blogs can contain images, videos, audio, or any combination of these.
E.
Blogs range from the personal to the political and everything in between.
Question #9
Content sharers are content consumers who _____.
A.
destroy the marketing message
B.
ignore the marketing message
C.
distort the marketing message
D.
pass on the marketing message
E.
act as per the marketing message
Question #10
A _____ can be defined as a regularly updated journal published on the web.
A.
header tag
B.
pop-up
C.
blog
D.
domain name
E.
banner
Question #11
Social media _____.
A.
increases the price of a product
B.
reduces the reach of the advertisement
C.
increases the cost of advertising
D.
aids in targeted advertising
E.
shortens the life cycle of a product
Question #12
_____ started as audio blogs.
A.
Microblogs
B.
Podcasts
C.
Social networking
D.
Vlogs
E.
RSS feed
Question #13
Which of the following statements is true about podcasts?
A.
Podcasts can not be distributed with the help of RSS feeds
B.
Podcasts are usually free
C.
Podcasts can be used to watch a photo anytime and anywhere
D.
You must have an iPod to listen to podcasts
E.
Podcasts started as a Web site for uploading videos
Question #14
The purpose of a network includes which of the following?:
A.
Allignment network
B.
Staff development network
C.
Operational network
D.
Communication network
Question #15
A network which indicates who goes to whom to engage in dialogue that helps people solve problems at work is called:
A.
Information network
B.
Problem-solving network
C.
Social capital
D.
Communication network
Question #16
In innovation networks, those who prefer to come up with ideas believe that asking the right questions is more important than having the right answers are called:
A.
Idea generators
B.
Producers
C.
Experts
D.
Researchers
Question #17
A network of kindred spirits outside your organization who can help you with personal achievement is called:
A.
Strategic network
B.
Personal network
C.
Tactical network
D.
Operational network
Question #18
In the POLC framework, social networks are a key ingredient in the component:
A.
Controlling
B.
Organizing
C.
Leading
D.
Planning
Question #19
A network which shows who goes to whom for advice on work-related matters, such as filling out a form or answering a customer's question is:
A.
Communication
B.
Information
C.
Problem-solving
D.
Social
Question #20
Ethical decision making guidelines includes which of the following?:
A.
Consider implications for key personnel only.
B.
Consider the values of the corporation
C.
Consider alternatives
D.
Establish consensus
Question #21
Research shows that employees can realize their innovations and make them catch on more quickly if they are:
A.
Creative and intelligent
B.
Networked employees
C.
Non-networked employees
D.
None of the above
Question #22
A network of people outside your control who will enable you to reach key organizational objectives is called:
A.
Personal network
B.
Operational network
C.
Tactical network
D.
Strategic network
Question #23
Steps in the innovation network process include which of the following?:
A.
Control
B.
Revise
C.
Support and govern
D.
Disengage
Question #24
A strategic network involves:
A.
Kindred spirits outside your organization who can help you with personal advancement
B.
Lateral and vertical ties to stakeholders inside and outside of the firm
C.
Coaches and mentors
D.
People you need to accomplish your assigned, routine tasks
Question #25
Specific ways that managers might manage SNA related ethical concerns include which of the following?:
A.
Limit disclosure to need-to-know basis
B.
Policies and procedures documents
C.
Ensure program approval from top management
D.
Anonymity and opt-out options
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