Management 4930 - Selected Topics in Management » Fall 2019 » Quiz 6
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Question #1
A social bookmarking site allows users to:
A.
chat online.
B.
store photographs online.
C.
store links online.
D.
store videos online.
E.
make online payments.
Question #2
Which of the following statements is NOT true about social networking?
A.
In the case of social networking it is unnecessary to have met someone in order to connect with them.
B.
Social networking refers to the forming and substantiating of online communities.
C.
Social networking uses the tools of the Internet.
D.
Social networks allow users to create personal profiles.
E.
Profiles on social network are limited to people.
Question #3
Entertainment created and spread via social media increases brand_____.
A.
life cycle
B.
equity
C.
dilution
D.
touch points
E.
evolution
Question #4
A blog is a Web site where posts are typically displayed in _____.
A.
the order of the size (word count)
B.
reverse alphabetical order
C.
reverse chronological order
D.
alphabetical order
E.
chronological order
Question #5
A notification of other blogs linking to a post, often displayed below the blog post is known as _____.
A.
TrackBack
B.
tag
C.
blogosphere
D.
archive
E.
blogroll
Question #6
_____ is a form of blogging that allows a user to publish short text updates, usually limited to two hundred characters.
A.
RSS feed
B.
Microblog
C.
TrackBack
D.
Blogroll
E.
Podcast
Question #7
Which of the following services is provided by YouTube?
A.
Instant messaging
B.
e-mail
C.
social networking
D.
uploading and sharing videos
E.
blogging
Question #8
Which of the following statements is NOT true about a blog?
A.
A blog can be written by one person or by a group of people.
B.
Blogs can contain images, videos, audio, or any combination of these.
C.
Blog posts are typically displayed in the order of the size of the blog.
D.
Blogs range from the personal to the political and everything in between.
E.
A blog is a regularly updated journal published on the web.
Question #9
Content sharers are content consumers who _____.
A.
pass on the marketing message
B.
act as per the marketing message
C.
ignore the marketing message
D.
destroy the marketing message
E.
distort the marketing message
Question #10
A _____ can be defined as a regularly updated journal published on the web.
A.
pop-up
B.
header tag
C.
banner
D.
domain name
E.
blog
Question #11
Social media _____.
A.
increases the cost of advertising
B.
shortens the life cycle of a product
C.
reduces the reach of the advertisement
D.
aids in targeted advertising
E.
increases the price of a product
Question #12
_____ started as audio blogs.
A.
Microblogs
B.
RSS feed
C.
Vlogs
D.
Social networking
E.
Podcasts
Question #13
Which of the following statements is true about podcasts?
A.
You must have an iPod to listen to podcasts
B.
Podcasts can not be distributed with the help of RSS feeds
C.
Podcasts can be used to watch a photo anytime and anywhere
D.
Podcasts started as a Web site for uploading videos
E.
Podcasts are usually free
Question #14
The purpose of a network includes which of the following?:
A.
Allignment network
B.
Operational network
C.
Staff development network
D.
Communication network
Question #15
A network which indicates who goes to whom to engage in dialogue that helps people solve problems at work is called:
A.
Information network
B.
Problem-solving network
C.
Social capital
D.
Communication network
Question #16
In innovation networks, those who prefer to come up with ideas believe that asking the right questions is more important than having the right answers are called:
A.
Experts
B.
Researchers
C.
Producers
D.
Idea generators
Question #17
A network of kindred spirits outside your organization who can help you with personal achievement is called:
A.
Tactical network
B.
Operational network
C.
Personal network
D.
Strategic network
Question #18
In the POLC framework, social networks are a key ingredient in the component:
A.
Leading
B.
Controlling
C.
Organizing
D.
Planning
Question #19
A network which shows who goes to whom for advice on work-related matters, such as filling out a form or answering a customer's question is:
A.
Problem-solving
B.
Social
C.
Communication
D.
Information
Question #20
Ethical decision making guidelines includes which of the following?:
A.
Consider the values of the corporation
B.
Consider alternatives
C.
Establish consensus
D.
Consider implications for key personnel only.
Question #21
Research shows that employees can realize their innovations and make them catch on more quickly if they are:
A.
Creative and intelligent
B.
Networked employees
C.
Non-networked employees
D.
None of the above
Question #22
A network of people outside your control who will enable you to reach key organizational objectives is called:
A.
Tactical network
B.
Strategic network
C.
Personal network
D.
Operational network
Question #23
Steps in the innovation network process include which of the following?:
A.
Support and govern
B.
Control
C.
Disengage
D.
Revise
Question #24
A strategic network involves:
A.
Lateral and vertical ties to stakeholders inside and outside of the firm
B.
Kindred spirits outside your organization who can help you with personal advancement
C.
People you need to accomplish your assigned, routine tasks
D.
Coaches and mentors
Question #25
Specific ways that managers might manage SNA related ethical concerns include which of the following?:
A.
Policies and procedures documents
B.
Limit disclosure to need-to-know basis
C.
Anonymity and opt-out options
D.
Ensure program approval from top management
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