Management 4930 - Selected Topics in Management » Fall 2019 » Quiz 6
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Question #1
A social bookmarking site allows users to:
A.
make online payments.
B.
store links online.
C.
store videos online.
D.
store photographs online.
E.
chat online.
Question #2
Which of the following statements is NOT true about social networking?
A.
Social networking refers to the forming and substantiating of online communities.
B.
Social networking uses the tools of the Internet.
C.
Social networks allow users to create personal profiles.
D.
In the case of social networking it is unnecessary to have met someone in order to connect with them.
E.
Profiles on social network are limited to people.
Question #3
Entertainment created and spread via social media increases brand_____.
A.
life cycle
B.
dilution
C.
equity
D.
touch points
E.
evolution
Question #4
A blog is a Web site where posts are typically displayed in _____.
A.
reverse alphabetical order
B.
alphabetical order
C.
the order of the size (word count)
D.
reverse chronological order
E.
chronological order
Question #5
A notification of other blogs linking to a post, often displayed below the blog post is known as _____.
A.
blogroll
B.
tag
C.
TrackBack
D.
archive
E.
blogosphere
Question #6
_____ is a form of blogging that allows a user to publish short text updates, usually limited to two hundred characters.
A.
Podcast
B.
Blogroll
C.
Microblog
D.
TrackBack
E.
RSS feed
Question #7
Which of the following services is provided by YouTube?
A.
Instant messaging
B.
e-mail
C.
uploading and sharing videos
D.
social networking
E.
blogging
Question #8
Which of the following statements is NOT true about a blog?
A.
Blog posts are typically displayed in the order of the size of the blog.
B.
A blog can be written by one person or by a group of people.
C.
A blog is a regularly updated journal published on the web.
D.
Blogs range from the personal to the political and everything in between.
E.
Blogs can contain images, videos, audio, or any combination of these.
Question #9
Content sharers are content consumers who _____.
A.
act as per the marketing message
B.
distort the marketing message
C.
pass on the marketing message
D.
ignore the marketing message
E.
destroy the marketing message
Question #10
A _____ can be defined as a regularly updated journal published on the web.
A.
blog
B.
pop-up
C.
banner
D.
domain name
E.
header tag
Question #11
Social media _____.
A.
aids in targeted advertising
B.
increases the price of a product
C.
reduces the reach of the advertisement
D.
increases the cost of advertising
E.
shortens the life cycle of a product
Question #12
_____ started as audio blogs.
A.
Vlogs
B.
Social networking
C.
RSS feed
D.
Microblogs
E.
Podcasts
Question #13
Which of the following statements is true about podcasts?
A.
You must have an iPod to listen to podcasts
B.
Podcasts started as a Web site for uploading videos
C.
Podcasts can not be distributed with the help of RSS feeds
D.
Podcasts can be used to watch a photo anytime and anywhere
E.
Podcasts are usually free
Question #14
The purpose of a network includes which of the following?:
A.
Communication network
B.
Operational network
C.
Staff development network
D.
Allignment network
Question #15
A network which indicates who goes to whom to engage in dialogue that helps people solve problems at work is called:
A.
Information network
B.
Problem-solving network
C.
Social capital
D.
Communication network
Question #16
In innovation networks, those who prefer to come up with ideas believe that asking the right questions is more important than having the right answers are called:
A.
Idea generators
B.
Researchers
C.
Producers
D.
Experts
Question #17
A network of kindred spirits outside your organization who can help you with personal achievement is called:
A.
Operational network
B.
Tactical network
C.
Personal network
D.
Strategic network
Question #18
In the POLC framework, social networks are a key ingredient in the component:
A.
Controlling
B.
Leading
C.
Organizing
D.
Planning
Question #19
A network which shows who goes to whom for advice on work-related matters, such as filling out a form or answering a customer's question is:
A.
Social
B.
Information
C.
Communication
D.
Problem-solving
Question #20
Ethical decision making guidelines includes which of the following?:
A.
Consider implications for key personnel only.
B.
Establish consensus
C.
Consider the values of the corporation
D.
Consider alternatives
Question #21
Research shows that employees can realize their innovations and make them catch on more quickly if they are:
A.
Creative and intelligent
B.
Non-networked employees
C.
Networked employees
D.
None of the above
Question #22
A network of people outside your control who will enable you to reach key organizational objectives is called:
A.
Personal network
B.
Operational network
C.
Strategic network
D.
Tactical network
Question #23
Steps in the innovation network process include which of the following?:
A.
Disengage
B.
Support and govern
C.
Revise
D.
Control
Question #24
A strategic network involves:
A.
Lateral and vertical ties to stakeholders inside and outside of the firm
B.
Coaches and mentors
C.
People you need to accomplish your assigned, routine tasks
D.
Kindred spirits outside your organization who can help you with personal advancement
Question #25
Specific ways that managers might manage SNA related ethical concerns include which of the following?:
A.
Ensure program approval from top management
B.
Anonymity and opt-out options
C.
Limit disclosure to need-to-know basis
D.
Policies and procedures documents
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