Management 4930 - Selected Topics in Management » Fall 2019 » Quiz 6
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Question #1
A social bookmarking site allows users to:
A.
make online payments.
B.
store photographs online.
C.
store videos online.
D.
chat online.
E.
store links online.
Question #2
Which of the following statements is NOT true about social networking?
A.
Profiles on social network are limited to people.
B.
Social networking refers to the forming and substantiating of online communities.
C.
In the case of social networking it is unnecessary to have met someone in order to connect with them.
D.
Social networks allow users to create personal profiles.
E.
Social networking uses the tools of the Internet.
Question #3
Entertainment created and spread via social media increases brand_____.
A.
dilution
B.
touch points
C.
equity
D.
life cycle
E.
evolution
Question #4
A blog is a Web site where posts are typically displayed in _____.
A.
reverse alphabetical order
B.
reverse chronological order
C.
the order of the size (word count)
D.
alphabetical order
E.
chronological order
Question #5
A notification of other blogs linking to a post, often displayed below the blog post is known as _____.
A.
blogroll
B.
archive
C.
blogosphere
D.
TrackBack
E.
tag
Question #6
_____ is a form of blogging that allows a user to publish short text updates, usually limited to two hundred characters.
A.
Microblog
B.
Blogroll
C.
TrackBack
D.
RSS feed
E.
Podcast
Question #7
Which of the following services is provided by YouTube?
A.
uploading and sharing videos
B.
e-mail
C.
Instant messaging
D.
social networking
E.
blogging
Question #8
Which of the following statements is NOT true about a blog?
A.
Blogs can contain images, videos, audio, or any combination of these.
B.
Blogs range from the personal to the political and everything in between.
C.
A blog can be written by one person or by a group of people.
D.
A blog is a regularly updated journal published on the web.
E.
Blog posts are typically displayed in the order of the size of the blog.
Question #9
Content sharers are content consumers who _____.
A.
pass on the marketing message
B.
act as per the marketing message
C.
ignore the marketing message
D.
distort the marketing message
E.
destroy the marketing message
Question #10
A _____ can be defined as a regularly updated journal published on the web.
A.
blog
B.
pop-up
C.
header tag
D.
banner
E.
domain name
Question #11
Social media _____.
A.
aids in targeted advertising
B.
shortens the life cycle of a product
C.
increases the cost of advertising
D.
reduces the reach of the advertisement
E.
increases the price of a product
Question #12
_____ started as audio blogs.
A.
Vlogs
B.
Microblogs
C.
Social networking
D.
Podcasts
E.
RSS feed
Question #13
Which of the following statements is true about podcasts?
A.
Podcasts can not be distributed with the help of RSS feeds
B.
Podcasts can be used to watch a photo anytime and anywhere
C.
Podcasts are usually free
D.
You must have an iPod to listen to podcasts
E.
Podcasts started as a Web site for uploading videos
Question #14
The purpose of a network includes which of the following?:
A.
Operational network
B.
Allignment network
C.
Staff development network
D.
Communication network
Question #15
A network which indicates who goes to whom to engage in dialogue that helps people solve problems at work is called:
A.
Problem-solving network
B.
Communication network
C.
Information network
D.
Social capital
Question #16
In innovation networks, those who prefer to come up with ideas believe that asking the right questions is more important than having the right answers are called:
A.
Researchers
B.
Experts
C.
Idea generators
D.
Producers
Question #17
A network of kindred spirits outside your organization who can help you with personal achievement is called:
A.
Strategic network
B.
Tactical network
C.
Operational network
D.
Personal network
Question #18
In the POLC framework, social networks are a key ingredient in the component:
A.
Organizing
B.
Leading
C.
Planning
D.
Controlling
Question #19
A network which shows who goes to whom for advice on work-related matters, such as filling out a form or answering a customer's question is:
A.
Communication
B.
Information
C.
Social
D.
Problem-solving
Question #20
Ethical decision making guidelines includes which of the following?:
A.
Establish consensus
B.
Consider implications for key personnel only.
C.
Consider alternatives
D.
Consider the values of the corporation
Question #21
Research shows that employees can realize their innovations and make them catch on more quickly if they are:
A.
Creative and intelligent
B.
Networked employees
C.
Non-networked employees
D.
None of the above
Question #22
A network of people outside your control who will enable you to reach key organizational objectives is called:
A.
Operational network
B.
Strategic network
C.
Tactical network
D.
Personal network
Question #23
Steps in the innovation network process include which of the following?:
A.
Disengage
B.
Support and govern
C.
Control
D.
Revise
Question #24
A strategic network involves:
A.
Lateral and vertical ties to stakeholders inside and outside of the firm
B.
Coaches and mentors
C.
Kindred spirits outside your organization who can help you with personal advancement
D.
People you need to accomplish your assigned, routine tasks
Question #25
Specific ways that managers might manage SNA related ethical concerns include which of the following?:
A.
Ensure program approval from top management
B.
Anonymity and opt-out options
C.
Limit disclosure to need-to-know basis
D.
Policies and procedures documents
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