BUSAD 101 - Introduction to Business » Spring 2020 » Chapter 13 Quiz
Need help with your exam preparation?
Get Answers to this exam for $6 USD.
Get Answers to all exams in [ BUSAD 101 - Introduction to Business ] course for $25 USD.
Existing Quiz Clients Login here
Question #1
A(n) _____ relies on personal selling and sales promotion to market an item to wholesalers and retailers in a company’s distribution channels.
A.
Pushing strategy
B.
publicity
C.
breakeven analysis
D.
creative selling
E.
point-of-purchase advertising
F.
volume objective
Question #2
Businesses often conduct a(n) _____ to determine the minimum sales volume a product must generate at a certain price level to cover all costs.
A.
Breakeven analysis
B.
point-of-purchase advertising
C.
volume objective
D.
creative selling
E.
publicity
F.
Pushing strategy
Question #3
_____ bases pricing decisions on attaining market share, the percentage of the market controlled by a certain product or company.
A.
Point-of-purchase advertising
B.
creative selling
C.
Breakeven analysis
D.
Pushing strategy
E.
Volume objective
F.
publicity
Question #4
_____ consists of displays or demonstrations that promote products when and where consumers buy them.
A.
creative selling
B.
volume objective
C.
Point-of-purchase advertising
D.
publicity
E.
Breakeven analysis
F.
Pushing strategy
Question #5
Non-personal stimulation of demand for a good, service, place, idea, event, person, or organization by unpaid placement of information in print or broadcast media is called _____.
A.
creative selling
B.
publicity
C.
Pushing strategy
D.
Breakeven analysis
E.
Point-of-purchase advertising
F.
volume objective
Question #6
Non-personal stimulation of demand for a good, service, place, idea, event, person, or organization by unpaid placement of information in print or broadcast media is called _____.
A.
creative selling; order processing
B.
personal selling; non-personal selling
C.
promotion; price
D.
pushing strategy; pulling strategy
Question #7
Promotion that is aimed at the ultimate consumer with the goal of generating demand for the good or service is based on a(n) ________.
A.
pushing strategy
B.
emphasis on personal selling
C.
pulling strategy
D.
cooperative strategy
Question #8
When a pharmaceutical company uses the phrase “ask your doctor” in its ads, the company is using a ________ strategy to appeal directly to the public instead of physicians alone.
A.
public relations
B.
promotion
C.
pulling
D.
pushing
Question #9
A company includes an "instant coupon" as part of a product's package, giving the buyer a reduction off the retail price. What is the company attempting to do?
A.
stabilize sales
B.
increase sales
C.
differentiate the product
D.
provide information
Need help with your exam preparation?
Get Answers to this exam for $6 USD.
Get Answers to all exams in [ BUSAD 101 - Introduction to Business ] course for $25 USD.
Existing Quiz Clients Login here