BUSAD 101 - Introduction to Business » Spring 2020 » Chapter 13 Quiz
Need help with your exam preparation?
Get Answers to this exam for $6 USD.
Get Answers to all exams in [ BUSAD 101 - Introduction to Business ] course for $25 USD.
Existing Quiz Clients Login here
Question #1
A(n) _____ relies on personal selling and sales promotion to market an item to wholesalers and retailers in a company’s distribution channels.
A.
creative selling
B.
breakeven analysis
C.
publicity
D.
Pushing strategy
E.
volume objective
F.
point-of-purchase advertising
Question #2
Businesses often conduct a(n) _____ to determine the minimum sales volume a product must generate at a certain price level to cover all costs.
A.
Breakeven analysis
B.
creative selling
C.
point-of-purchase advertising
D.
publicity
E.
Pushing strategy
F.
volume objective
Question #3
_____ bases pricing decisions on attaining market share, the percentage of the market controlled by a certain product or company.
A.
publicity
B.
Pushing strategy
C.
Point-of-purchase advertising
D.
Breakeven analysis
E.
Volume objective
F.
creative selling
Question #4
_____ consists of displays or demonstrations that promote products when and where consumers buy them.
A.
publicity
B.
Point-of-purchase advertising
C.
Breakeven analysis
D.
volume objective
E.
creative selling
F.
Pushing strategy
Question #5
Non-personal stimulation of demand for a good, service, place, idea, event, person, or organization by unpaid placement of information in print or broadcast media is called _____.
A.
publicity
B.
Breakeven analysis
C.
Pushing strategy
D.
volume objective
E.
Point-of-purchase advertising
F.
creative selling
Question #6
Non-personal stimulation of demand for a good, service, place, idea, event, person, or organization by unpaid placement of information in print or broadcast media is called _____.
A.
personal selling; non-personal selling
B.
creative selling; order processing
C.
promotion; price
D.
pushing strategy; pulling strategy
Question #7
Promotion that is aimed at the ultimate consumer with the goal of generating demand for the good or service is based on a(n) ________.
A.
pushing strategy
B.
cooperative strategy
C.
emphasis on personal selling
D.
pulling strategy
Question #8
When a pharmaceutical company uses the phrase “ask your doctor” in its ads, the company is using a ________ strategy to appeal directly to the public instead of physicians alone.
A.
public relations
B.
promotion
C.
pushing
D.
pulling
Question #9
A company includes an "instant coupon" as part of a product's package, giving the buyer a reduction off the retail price. What is the company attempting to do?
A.
stabilize sales
B.
differentiate the product
C.
provide information
D.
increase sales
Need help with your exam preparation?
Get Answers to this exam for $6 USD.
Get Answers to all exams in [ BUSAD 101 - Introduction to Business ] course for $25 USD.
Existing Quiz Clients Login here