BUSAD 101 - Introduction to Business » Spring 2020 » Chapter 13 Quiz
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Question #1
A(n) _____ relies on personal selling and sales promotion to market an item to wholesalers and retailers in a company’s distribution channels.
A.
creative selling
B.
volume objective
C.
point-of-purchase advertising
D.
Pushing strategy
E.
breakeven analysis
F.
publicity
Question #2
Businesses often conduct a(n) _____ to determine the minimum sales volume a product must generate at a certain price level to cover all costs.
A.
publicity
B.
creative selling
C.
Pushing strategy
D.
point-of-purchase advertising
E.
volume objective
F.
Breakeven analysis
Question #3
_____ bases pricing decisions on attaining market share, the percentage of the market controlled by a certain product or company.
A.
Breakeven analysis
B.
Volume objective
C.
publicity
D.
creative selling
E.
Point-of-purchase advertising
F.
Pushing strategy
Question #4
_____ consists of displays or demonstrations that promote products when and where consumers buy them.
A.
Breakeven analysis
B.
Point-of-purchase advertising
C.
volume objective
D.
publicity
E.
Pushing strategy
F.
creative selling
Question #5
Non-personal stimulation of demand for a good, service, place, idea, event, person, or organization by unpaid placement of information in print or broadcast media is called _____.
A.
creative selling
B.
volume objective
C.
publicity
D.
Pushing strategy
E.
Breakeven analysis
F.
Point-of-purchase advertising
Question #6
Non-personal stimulation of demand for a good, service, place, idea, event, person, or organization by unpaid placement of information in print or broadcast media is called _____.
A.
creative selling; order processing
B.
pushing strategy; pulling strategy
C.
personal selling; non-personal selling
D.
promotion; price
Question #7
Promotion that is aimed at the ultimate consumer with the goal of generating demand for the good or service is based on a(n) ________.
A.
cooperative strategy
B.
pushing strategy
C.
emphasis on personal selling
D.
pulling strategy
Question #8
When a pharmaceutical company uses the phrase “ask your doctor” in its ads, the company is using a ________ strategy to appeal directly to the public instead of physicians alone.
A.
pulling
B.
pushing
C.
public relations
D.
promotion
Question #9
A company includes an "instant coupon" as part of a product's package, giving the buyer a reduction off the retail price. What is the company attempting to do?
A.
stabilize sales
B.
differentiate the product
C.
provide information
D.
increase sales
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