BUSAD 101 - Introduction to Business » Spring 2020 » Chapter 13 Quiz
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Question #1
A(n) _____ relies on personal selling and sales promotion to market an item to wholesalers and retailers in a company’s distribution channels.
A.
point-of-purchase advertising
B.
publicity
C.
creative selling
D.
volume objective
E.
breakeven analysis
F.
Pushing strategy
Question #2
Businesses often conduct a(n) _____ to determine the minimum sales volume a product must generate at a certain price level to cover all costs.
A.
publicity
B.
creative selling
C.
point-of-purchase advertising
D.
Pushing strategy
E.
Breakeven analysis
F.
volume objective
Question #3
_____ bases pricing decisions on attaining market share, the percentage of the market controlled by a certain product or company.
A.
creative selling
B.
publicity
C.
Volume objective
D.
Point-of-purchase advertising
E.
Pushing strategy
F.
Breakeven analysis
Question #4
_____ consists of displays or demonstrations that promote products when and where consumers buy them.
A.
Breakeven analysis
B.
creative selling
C.
volume objective
D.
publicity
E.
Pushing strategy
F.
Point-of-purchase advertising
Question #5
Non-personal stimulation of demand for a good, service, place, idea, event, person, or organization by unpaid placement of information in print or broadcast media is called _____.
A.
Pushing strategy
B.
Point-of-purchase advertising
C.
creative selling
D.
volume objective
E.
Breakeven analysis
F.
publicity
Question #6
Non-personal stimulation of demand for a good, service, place, idea, event, person, or organization by unpaid placement of information in print or broadcast media is called _____.
A.
personal selling; non-personal selling
B.
creative selling; order processing
C.
pushing strategy; pulling strategy
D.
promotion; price
Question #7
Promotion that is aimed at the ultimate consumer with the goal of generating demand for the good or service is based on a(n) ________.
A.
emphasis on personal selling
B.
pushing strategy
C.
pulling strategy
D.
cooperative strategy
Question #8
When a pharmaceutical company uses the phrase “ask your doctor” in its ads, the company is using a ________ strategy to appeal directly to the public instead of physicians alone.
A.
pushing
B.
pulling
C.
public relations
D.
promotion
Question #9
A company includes an "instant coupon" as part of a product's package, giving the buyer a reduction off the retail price. What is the company attempting to do?
A.
provide information
B.
stabilize sales
C.
increase sales
D.
differentiate the product
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