A brand that has been given legal protection is called a

_______________refer(s) to the distribution channel that sells primarily to retailers, other wholesalers, or business users.

The process of coordinating the flow of goods, services, and information among members of the supply chain is called _______________.

Coca-Cola, Nike, Google, and American Express are examples of

_______________describe(s) the complete sequence of suppliers that contribute to creating a good or service and delivering it to business users and final consumers.

Goods and services are classified as either consumer or business, depending on the ________.

Which of the following classifications of products apply to business goods and services?

Which classification of business goods is usually consumed over a long period and usually involves large sums of money?

Since potential customers are unaware of a product during its introductory stage, initial promotion concentrates on ________.

In which stage of the product life cycle do profits generally first appear?

Greta has been analyzing the competitive standings of one of her products. Since she began her operation, 20 similar products have appeared, forcing her to change distribution strategies. Greta has also needed to change pricing strategies in order to remain competitive. Sales volume has dipped, and she suspects sales of her product have reached a saturation level. At what stage of the product life cycle is this item?

Procter & Gamble markets laundry soap with the brand names of Tide, Cheer, and Dash. Each brand targets a specific market segment. Procter & Gamble is utilizing ________ branding.

Which of the following is not a role of packaging and labeling?

A food producer's goods are carried by thousands of grocery stores across the country. Which of the following distribution channels is the manufacturer most likely to use?

Which of the following is not a category of wholesaling intermediaries?

Media companies that consider entering into satellite radio will carefully monitor the progress of XM and Sirius for ________ before choosing the market as a distribution channel.

What method of transportation accounts for the majority of finished goods finding their way to consumers?