BUSAD 101 - Introduction to Business » Spring 2020 » Chapter 12 Quiz

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Question #1
A brand that has been given legal protection is called a
A.   convenience products
B.   logistics
C.   marketing intermediary
D.   trademark
E.   product life cycle
F.   supply chain
Question #2
_______________refer(s) to the distribution channel that sells primarily to retailers, other wholesalers, or business users.
A.   supply chain
B.   marketing intermediary
C.   convenience products
D.   logistics
E.   wholesalers
F.   product life cycle
Question #3
The process of coordinating the flow of goods, services, and information among members of the supply chain is called _______________.
A.   product life cycle
B.   logistics
C.   marketing intermediary
D.   supply chain
E.   convenience products
F.   trademark
Question #4
Coca-Cola, Nike, Google, and American Express are examples of
A.   Brand Name
B.   supply chain
C.   logistics
D.   product life cycle
E.   convenience products
F.   marketing intermediary
Question #5
_______________describe(s) the complete sequence of suppliers that contribute to creating a good or service and delivering it to business users and final consumers.
A.   marketing intermediary
B.   Brand Name
C.   product life cycle
D.   convenience products
E.   trademark
F.   Supply Chain
Question #6
Goods and services are classified as either consumer or business, depending on the ________.
A.   purchasers of the particular item
B.   amount of service required on the item
C.   costs of the particular item
D.   buying motives of the purchasers
Question #7
Which of the following classifications of products apply to business goods and services?
A.   specialty products and convenience products
B.   installation and accessory equipment
C.   supplies and specialty products
D.   shopping products and expense items
Question #8
Which classification of business goods is usually consumed over a long period and usually involves large sums of money?
A.   convenience items
B.   installations
C.   capital items
D.   expense items
Question #9
Since potential customers are unaware of a product during its introductory stage, initial promotion concentrates on ________.
A.   informing the market about the item and explaining its features, uses, and benefits
B.   reducing the size of an available market through selective advertising
C.   communicating new uses for the product
D.   getting word-of-mouth referrals
Question #10
In which stage of the product life cycle do profits generally first appear?
A.   maturity stage
B.   growth stage
C.   introductory stage
D.   decline stage
Question #11
Greta has been analyzing the competitive standings of one of her products. Since she began her operation, 20 similar products have appeared, forcing her to change distribution strategies. Greta has also needed to change pricing strategies in order to remain competitive. Sales volume has dipped, and she suspects sales of her product have reached a saturation level. At what stage of the product life cycle is this item?
A.   maturity stage
B.   decline stage
C.   growth stage
D.   introductory stage
Question #12
Procter & Gamble markets laundry soap with the brand names of Tide, Cheer, and Dash. Each brand targets a specific market segment. Procter & Gamble is utilizing ________ branding.
A.   private
B.   individual
C.   generic
D.   family
Question #13
Which of the following is not a role of packaging and labeling?
A.   control cost
B.   identify products and communicate usage
C.   comply with government regulations
D.   protect the product from damage
Question #14
A food producer's goods are carried by thousands of grocery stores across the country. Which of the following distribution channels is the manufacturer most likely to use?
A.   producer to retailer to consumer
B.   producer to consumer
C.   producer to wholesaler to wholesaler to retailer to consumer
D.   producer to wholesaler to retailer to consumer
Question #15
Which of the following is not a category of wholesaling intermediaries?
A.   manufactured owned
B.   retail owned
C.   industrial
D.   independent
Question #16
Media companies that consider entering into satellite radio will carefully monitor the progress of XM and Sirius for ________ before choosing the market as a distribution channel.
A.   product innovation
B.   marketing effectiveness
C.   management performance
D.   competitive performance
Question #17
What method of transportation accounts for the majority of finished goods finding their way to consumers?
A.   trucks
B.   water
C.   railroads
D.   air freight

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